About Auto Glass Growth and Valentina Borda
Auto Glass Growth is a specialized auto glass growth initiative from Aligned Growth Digital. Led by founder Valentina Borda, it exists to help established auto glass companies capture more of the customer demand already happening in their markets and turn it into qualified calls, quote requests and booked jobs.
A simple principle
Auto Glass Growth is built around one idea: more traffic isn't the goal. More of the right customer demand turning into business is. Rankings, impressions and clicks are inputs. A driver with a cracked windshield in your service area who calls or requests a quote — and becomes a booked job — is the output everything is measured against.
Why a marketing practice built only around auto glass
Auto glass demand is different from most local services. It is urgent. It is decided on a phone within minutes. Insurance rules change it state by state. And ADAS systems are common on newer vehicles, so calibration matters after many windshield replacements. A general marketing agency treats an auto glass shop like any other local business. That is where shops lose jobs: to the one that showed up first on the map, answered the insurance question on its website, or was the only one that clearly said it recalibrates cameras.
Auto Glass Growth was created for that problem. It is a specialized auto glass growth initiative from Aligned Growth Digital, not a separate agency. That means the work draws on a broader search and digital growth practice while staying focused on one industry's customers, searches and economics. The services: auto glass SEO, local SEO and Google Maps, Google Ads, websites, conversion optimization, AI search visibility, and analytics and measurement.
Valentina Borda, founder
Valentina Borda founded Aligned Growth Digital and leads Auto Glass Growth. Her background spans more than ten years across search, digital growth, eCommerce and marketing strategy. She works directly with each operator: the opportunity analysis, the strategy, and the quality control on what gets published or deployed are hers.
Her view is simple: getting customers is not a pile of separate channels. Organic search, Google Maps, Google Ads, AI answers, the website and the reporting all have to point at the same outcome — real leads and booked jobs — or they end up fighting for budget and hiding what actually works.
The Auto Glass Growth OS
The Growth OS is how we work — not software, not a platform, nothing a customer logs into. It is the four steps we organize everything around: Found (show up when drivers are looking, through SEO, Google Maps, Google Ads and AI search visibility), Trusted (give drivers a reason to pick you, through the website, reviews and clear service information), Chosen (make it easy to call or get a quote, through the website, landing pages, call buttons and short forms), and Measured (know which marketing produced the leads, appointments and booked jobs).
Each channel reaches a driver at a different moment, and every one of them lands on the same website. When SEO, Maps, ads and the website are handled by different vendors, the pages built for search never become the ad landing pages, the Google listing drifts out of sync with the site, and nobody can say what a lead costs across the whole thing. Connecting them means one set of business facts, one set of landing pages, and one way of measuring from search to booked job.
Where we recommend partners instead
Sometimes the bottleneck isn't marketing. Customers can't get a quote, can't see availability, or don't get a call back. When that's the case, we may recommend specialized auto glass technology providers rather than pretend to build everything ourselves. Online quoting, scheduling and AI call answering are provided and supported separately by those third-party providers; we don't sell, own or operate them. Knowing when that kind of tool makes sense — and when the real problem is the website or the marketing — is part of knowing this industry.
AI lets in-house teams do more than they could a few years ago, but shops still need strategy, quality control and someone who knows auto glass. So we offer both: we run it for you, or we build it with your team and stay on for strategy and support.
A straightforward operating standard: We do not publish fabricated client logos, invented performance claims, or unverifiable case studies. Measurement focuses on qualified calls, quote requests, and booked jobs where reliable data is available. Scope and approach are confirmed directly with every operator before any engagement begins.